Salesforce Marketing Cloud offers a variety of tools for efficient customer journey mapping that targets your specific audience. It also provides many features that can be utilized to improve your marketing operations and streamline your workflow. By automating sales campaigns and determining the effectiveness of your marketing strategy, you’ll allow your company to grow tenfold.
What are the Benefits of Using Salesforce Marketing Cloud?
While there are numerous benefits of using this platform, here are the top thirteen advantages of utilizing the Marketing Cloud:
1. Streamline your marketing procedures
With limitless features, you can utilize the marketing cloud to dig deep into your customer base. Knowing who your target audience is, their needs and their pain points can help you provide a better experience. Not only can you create their profiles, but you’ll also be able to track their interactions across all communication channels. These include emails, social media, and the web as well. Additionally, you can tap into untapped markets through an automated system of sales campaigns, opening multiple avenues for your company.
2. Enhanced Lead Generation
The platform can be used to leverage important insights into convertible leads. With the suite, you can track your customers interests, likes, and dislikes, making it easy to deploy an effective marketing campaign. Tracking beneficial leads is significantly easier using email, web, and social media insights made available by the cloud.
3. Increase Customer Engagement
Users want to feel like they’re in control. With Salesforce Marketing Cloud, they’re able to do just that. By giving them control over their accounts and data, the platform empowers them to make informed decisions. Consumers can see the results of your marketing campaigns based on key metrics like activation rates, leads generated, or revenue earned per customer, which helps build trust. Transparency helps your customers feel more connected.
4. Improved Multi-Channel Tracking
Effectively handle customer relationships across diverse channels such as email, social media, and web interactions while creating and maintaining customer lists to optimize targeted marketing campaigns.
5. Track Marketing KPIs Effectively
Salesforce Marketing Cloud allows you to track multiple different KPIs that can help your company grow. Metrics like ‘revenue per customer’ enable you to see the financial impact of your marketing campaigns, thus allowing you to make data-driven decisions. This data will allow you to change your campaigns, directly impacting ROIs. Not only does the suite help you see quantifiable metrics, but you can also use it for insights into your company’s branding efforts and effectiveness. Coupled with metrics on your loyal customers, this data can help you identify your strengths and weaknesses, resulting in an effective campaign moving forward.
6. Share Data Across Departments
When you use the cloud, you can share data from the marketing department to other in-house departments company-wide. This will allow everyone to be constantly updated, increasing efficiency by keeping everyone well-informed and within the loop.
7. Generate Custom Reports
With the plethora of tools at your disposal, you can combine key metrics that you think are the most suitable to generate custom reports according to your needs. Customizing your dashboard view will allow only those statistics to be highlighted that add value to your company, thus removing any distracting data.
8. Improve your Budget
When you know exactly who your target audience is and what they like and dislike, you can automatically incorporate that feedback into your marketing campaign. Utilizing insights like customer interaction, communication channels, and what worked in the past or didn’t can give you valuable information. This can directly impact your budget as you’ll know where to spend your money.
9. Easily Access Data
Data integration is a crucial step in setting up Salesforce Marketing Cloud. Utilizing data from third parties can be pretty demanding; however, this platform allows you to combine and access your data anywhere at any time. This will enable you to make real-time updates while saving you tons of time. If you’re managing multiple firms, this feature allows you to easily view data from all your companies, regardless of location. With this, your marketing strategies can be much more agile, allowing some of the previously placed constraints to melt away.
10. Identify Latest Marketing Trends
You can keep up to date with all the current marketing trends through Salesforce implementation. It keeps you updated on the latest information, allowing you to re-evaluate your strategy as soon as the market changes. One example of the latest trend is the recent AI Boom and its implementation across the Salesforce platform.
11. Utilize Insights for Better Branding
Establishing a brand image for your company is crucial to success. With a reputable brand, customers are more likely to trust you with their money. The cloud can help you gain valuable insights into how effective your branding has been. This enables you to make changes and improve your overall branding strategies, leading to higher conversions.
12. Effectively Compete in the Market
Successfully implementing Salesforce already gives you an edge over your competitors. If you top that off by using an automated market strategy and identifying critical leads, you’ll be able to thrive in the competitive marketing world.
13. Scale your Operations
The best part about Salesforce Marketing Cloud is how easily you can scale your marketing operations. Down the line, your company will grow and branch out into multiple avenues. This platform allows you to add new campaigns, target audiences, and channels to help you keep track of all your operations.
The Marketing Suite encompasses a wide array of tools right at your disposal for enhancing your marketing strategies and seamlessly integrating customer feedback into your operations. If you’re looking to harness the full potential of its extensive features easily, it’s worth considering a consultation with a seasoned Salesforce expert for invaluable support and guidance.