A case for centralization

E-commerce provides an easy way to sell products to a large online customer base, however, shoppers expect to find the products they are looking for quickly and easily. Alternatively, customers are not always sure about the brands or actual products they want to purchase. Although most pet brands have an online store, pet owners would need to visit various sites and recall their favored brand name prior to making a purchase. Pet owners needed a one-stop shop for pet supplies.

CCI’s recommendations:

1. Advisory services to scope project.
2. Salesforce Commerce Cloud.
3. Implementation services

Solution implemented

• Integration of branded sites into the Salesforce Commerce Cloud platform, providing customers with a digital store offering a wide selection of products, brands, and other pet-related items.
• Storage of pet categories in the catalog object configured pet demographics including age, color, and other properties.
• Aligned categories and bundles to pet and owner demographics, customer search capabilities, and online store display results
• Differentiated pet buyer groups associated with specific categories and pets’ agewise discounted prices.

The challenge

Could this pet shop offer provide a better customer shopping experience? What impact would this have on the physical and online presence?

Why CCI recommended the Salesforce Commerce Cloud?

Few competitors in the eCommerce industry can challenge the power and prestige of the Salesforce Commerce Cloud. It is extensive enough to give the development community unprecedented control over creating a web store but also has multiple features that competitive solutions do not have. These include shopping carts as well as multi-store, channel, and inventory management. As a bonus, once the SaaS platform is implemented, the development community won’t need to maintain its infrastructure.