Salesforce is a powerful customer relationship management (CRM) platform that has revolutionized the way businesses handle and manage their customer interactions, especially with AI. It provides a comprehensive suite of tools and features to streamline processes, enhance customer relationships, and drive business growth. Now, imagine a step beyond—introducing Salesforce Plus, an innovative streaming platform.
What is Salesforce Plus?
Salesforce Plus is primarily a streaming platform associated with Salesforce. It offers a curated mix of live, pre-recorded, and on-demand event experiences, along with original programming. The content provided includes shows and series focused on business leadership, marketing innovations, CEO insights, career advice, and simplified explanations of complex business problems.
While Salesforce itself is renowned as a customer relationship management (CRM) platform, Salesforce Plus extends beyond traditional CRM functionalities. It serves as a business media platform, providing a streaming service that goes beyond typical CRM offerings. Salesforce Plus aims to offer valuable content and insights to its audience, akin to other streaming services like Disney+ or Netflix, making it a unique addition to the Salesforce ecosystem.
Dreamforce ’21 serves as the grand stage for Salesforce+, offering a peek into the streaming platform’s capabilities. With an expected global audience of 60,000, the event unfolds across four broadcast channels:
Prime Time: Delve into the latest news, announcements, and inspiring success stories from Salesforce executives and global leaders.
Trailblazer: Learn from fellow Trailblazers—pioneers, innovators, and lifelong learners. Discover the latest Customer 360 innovations and sneak peeks into the Salesforce product roadmap.
Customer 360 Channel: Immerse yourself in success stories directly from Trailblazers and behind-the-scenes insights from Salesforce experts.
Industries: Explore how industry innovators are reshaping their sectors in a digital, work-anywhere world.
Ask More of AI: a series that explores the many ways that AI is being used to transform businesses of all sizes. Each episode features interviews with experts from Salesforce and other companies who are using AI to innovate and drive results.
Think Outside the Quota: focuses on helping salespeople succeed in the digital age. Each episode features interviews with top salespeople from Salesforce and other companies who share their insights and strategies for success.
HowToDev: is designed for developers of all levels of experience, from beginners to experts. Stefan provides clear and concise explanations of each topic, and he uses real-world examples to illustrate his points.
Salesforce+ offers a diverse range of content, drawing inspiration from popular streaming platforms like Disney+, Netflix, and Peloton. The platform provides a curated blend of live, pre-recorded, and on-demand event experiences, along with original programming that resonates with the quality of Trailhead content infused with the dynamic vibes of Netflix.
Salesforce Plus Content
“Leading Through Change”:
- Launched in March 2020 as a weekly program, it focuses on how business leaders navigated the challenges of the pandemic.
- With over 60 episodes, the series garnered more than 700 million views. This earned them the 2021 Content Marketing Award for Best Content Marketing Program.
- Showcases innovative marketers from notable companies like IBM, Levi’s, and GoFundMe.
- Addresses the transformative impact of the COVID-19 pandemic on marketing strategies, rendering traditional playbooks obsolete.
- Salesforce President and CMO Sarah Franklin engages in insightful conversations with marketing leaders on connecting with audiences in novel ways.
“The Inflection Point”:
- Features CEOs from leading brands such as Coca-Cola, PayPal, Honeywell, and Workday.
- Hosted by Monica Langley, a veteran with 27 years at The Wall Street Journal, the series delves into personal backstories, professional influences, and values shaping executive leadership.
- Reveals a different and human side of some of the world’s top executives.
- A career advice series hosted by Salesforce’s Chief Philanthropy Officer Ebony Beckwith.
- Conversations with influential figures like NFL player Kelvin Beachum Jr. and Mona Monica Kattan of Huda Beauty.
- Explores topics such as dealing with imposter syndrome and unlocking authenticity in the workplace, inspiring professional growth.
- A short-form video series hosted by Emmanuel Acho, simplifies complex business problems.
- Focuses on practical topics like building an e-commerce business and strategies for growing digital sales.
Salesforce+ stands out by offering engaging and informative content across various series. It caters to a wide audience with diverse interests in business, leadership, marketing, career growth, and practical business problem-solving.
What Sets Salesforce Plus Apart?
Salesforce Plus stands out from other streaming platforms by delivering exclusive and specialized content tailored for business professionals. Drawing inspiration from the success of Disney+, Netflix, and Peloton, Salesforce Plus offers a distinctive combination of live, pre-recorded, and on-demand experiences, all carefully curated to meet the specific needs of professionals in various industries. Additionally, unlike conventional streaming services, Salesforce Plus prioritizes content that focuses on business insights, thought leadership, and success stories, making it a one-of-a-kind platform dedicated to elevating professional growth and fostering meaningful connections within the business community.
Benefits of Salesforce Plus
Tailored Content Variety: Salesforce Plus stands out by offering a diverse range of content formats, including live, pre-recorded, and on-demand experiences. Drawing inspiration from successful streaming services like Disney+ and Netflix, it combines the familiarity of Trailhead content with the engaging vibes of popular streaming platforms.
Rich Original Programming: The platform boasts a compelling lineup of original programs catering to various aspects of business. From the award-winning “Leading Through Change,” focusing on business leaders navigating the global pandemic, to “Connections,” highlighting innovative marketing strategies, Salesforce Plus delivers content that aligns with contemporary business challenges.
Executive Insights: “The Inflection Point” introduces viewers to CEOs from renowned brands, sharing personal backstories, professional influences, and values that inform their leadership. This series, hosted by Monica Langley, a former Wall Street Journal reporter, adds a unique dimension to executive insights, setting Salesforce Plus apart.
Career Development Series: “Boss Talks,” hosted by Salesforce’s Chief Philanthropy Officer Ebony Beckwith, dives into career advice with notable figures like NFL player Kelvin Beachum Jr. and Mona Monica Kattan of Huda Beauty. This exclusive series adds a valuable layer to the platform’s content, focusing on professional growth and authenticity in the workplace.
Simplified Business Concepts: “Simply Put,” a short-form video series hosted by Emmanuel Acho, demystifies complex business problems. Covering topics like building an e-commerce business and growing digital sales, this series adds an educational aspect, making Salesforce Plus a resource for simplified business insights.
In conclusion, Salesforce Plus emerges as a unique and dynamic streaming platform, blending business insights with the engaging formats seen on popular streaming services. Whether you seek executive perspectives, innovative marketing strategies, or career development insights, Salesforce Plus offers a tailored experience. Contact Cloud Consulting Inc today for more information and discover how we can enhance your streaming and business capabilities.