The following are the four digital experiences as a result of QED42’s and GSB’s collaboration. CCI’s approach was to build a visual language and component library for the Stanford Graduate School of Business, focusing on the following tenets:
Project Delivery – By adopting lean UX methodology, we were able to rapidly prototype designs for quick implementation and get feedback from real users. We envisioned the scalability and expansion of the GSB designs using a consolidated design system that employed a foundation, reusable components, and a defined set of principles.
To ensure scalability – CCI followed the atomic design methodology that enabled scalability with a unified design language and extended the same ideology to every aspect of the project.
Information Architecture Revamp – We also revamped the existing information architecture, which in turn improved the overall higher ed centric user experience for Stanford Graduate School of Business.
With Drupal 7 end of life approaching, CCI would need to upgrade the client’s website to Drupal 8 along with implementing a component-based approach for standardizing their design.
- Drupal
- Pattern Lab
- SOLR
- Pantheon
- Salesforce
- Box
Design System – a cohesive experience for the university’s online tools & applications
We collaborated with GSB to build a Design System with a unified library of components, patterns, and guiding principles. This offered a structured and guided way to build & scale GSB’s platforms with consistent designs across different platforms. Our Design System also improved the efficiency in creating new components by enabling designers and developers to reuse components or design new components, which in turn expedited the time to market.
MyGSB – enriched experiences for students, faculties, and staff stemming from consistent and personalized designs
MyGSB is a portal that transforms learning experiences for students and faculty. With multiple stakeholders and content authors building pages, the GSB website lacked consistency and standardization. This led to an inconsistent user experience, content accessibility issues, and platform scalability issues. We created the UI elements and used the component-based approach that will be employed repeatedly across all GSB’s applications leading to consistency and adherence to brand guidelines. The systematic component breakdown sped up designing and building pages, laying the foundation for a consistent and intuitive user experience. The screens were designed based on users’ preferences & usage patterns, providing a highly personalized and contextual experience to the students.
GSB Course Research & Registration – elevated course selection experiences for students
GSB’s platform for course research and registration needed a complete revamp. We imagined and designed two interconnected platforms with new features and an intuitive experience that enables students to explore the different courses available, build a course schedule, and register for the courses they want to take up. We restructured and modernized these platforms to elevate the student experience, helping them make informed decisions about GSB’s courses.
GSBgo – redefined mobile experiences for students and faculty
GSBgo is a mobile application designed for Stanford GSB faculty, students, and staff. We designed the user interface for students as well as the faculty version of the mobile application with improved user experience by revamping the existing information architecture. We also enhanced the user flow by rearranging and segmenting the features in each application. We conducted user acceptance tests and feedback implementation throughout the duration of the project to improve the overall experience of the mobile app.
Key highlights of enriched, digital experiences for GSB’s aspiring and current students, lifelong learners, alumni, and staff
