BlogSalesforce Advisory ServicesEmpowering Healthcare Organizations: An In-Depth Look at Salesforce Health Cloud

Empowering Healthcare Organizations: An In-Depth Look at Salesforce Health Cloud

Patient-centric healthcare is no longer just a buzzword; it has become the new normal. Healthcare organizations worldwide are striving to improve their services, making them more patient-centric and affordable. In this endeavor, leveraging the power of IT solutions is crucial. The healthcare industry is one of the largest globally and requires compatible IT solutions to run efficiently. In fact, according to CAGR, the worldwide healthcare sector is projected to grow by 7.9% compared to 2020, amounting to a staggering $282 billion in 2019. One such solution that can revolutionize the patient experience and deliver high-quality care at affordable prices is Salesforce Health Cloud.

What is Salesforce Health Cloud? And What Are its Features?

Salesforce Health Cloud is an all-inclusive, cloud-based solution that allows organizations to create an environment on the cloud, social platforms, and mobile devices. It provides specialists, patients, and administrators with seamless access to relevant information whenever and wherever needed. What makes Salesforce Health Cloud unique are its key features that empower healthcare organizations to deliver exceptional services. Let’s dive into the top three features of Salesforce Health Cloud Implementation:

Comprehensive Patient View

With Health Cloud, you gain a complete view of a patient’s records, enabling numerous advantages such as:

  • Building rich and contextual patient profiles, facilitating personalized care
  • Improved collaboration through health timelines and care networks
  • Integration of electronic health records (EHRs) for seamless data management
  • Incorporating data from third-party devices and wearables for comprehensive insights

Accessing information like appointment history, ongoing medical conditions, medications, and communication preferences becomes effortless. Moreover, EHRs can be accessed from any device, facilitating real-time monitoring of data such as glucose levels, heartbeat patterns, hormonal levels, activity tracking, and even sleeping patterns. This comprehensive patient information view allows for better healthcare service delivery and improved patient outcomes.


Intelligent Patient Management

Salesforce Health Cloud Integration makes patient management smarter, offering benefits such as:

  • Setting task priorities based on patient needs for efficient care coordination
  • Effortlessly managing and segmenting patient populations
  • Mapping professional and personal caregiver networks

By gaining a better view of the full patient population, healthcare organizations can manage tasks more efficiently than ever before. Timely personalized messages related to check-ups can be sent to respective patients, ensuring they receive the necessary care. Internal conversations between patients and healthcare professionals become visible on the platform, improving coordination. Mapping personal and professional networks helps patients achieve their health goals, creating a holistic approach to care.

Clinical Data Management

Another crucial feature of Salesforce Health Cloud is its ability to enhance the effectiveness, accessibility, and management of clinical data. Key benefits include:

  • Delegating tasks to caregiver networks for better workflow management
  • Improved collaboration with the care team and patients
  • Sending secure messages across various devices

These advantages enable healthcare organizations to analyze the progress of care plans and health goals. Seamless communication with care coordinators and solutions from the provider network become much more convenient. Utilizing this multifaceted platform on mobile devices simplifies sending secure messages to patients, fostering trust, stronger bonds, and better patient engagement. Salesforce Health Cloud plays a pivotal role in maintaining health records and building long-lasting relationships with patients.

Benefits of Salesforce Health Cloud

Salesforce Health Cloud offers a range of benefits based on the specific business model. Let’s explore the advantages for different stakeholders within the healthcare industry:

Benefits for Providers

As a healthcare provider, leveraging Salesforce Health Cloud goes beyond replacing your existing EHR. It offers a flexible platform to adopt a patient-centered approach seamlessly. Here are some quick benefits for providers:

  • Holistic view of patient data across devices, keeping you up to date at all times
  • Comprehensive and enduring patient experience with personalized care plans and improved connection in the caregiver network
  • Real-time access to patient data for better management, coordination, and engagement, including secure messaging and more

Benefits for Payers

For insurance organizations, Salesforce Health Cloud provides features to streamline processes and enhance overall efficiency. Here are the benefits for payers:

  • Streamlined care programs and utilization management for effective healthcare management
  • Customized member services through personalized communication and smart recommendations
  • Comprehensive member journey with omnichannel integration and workflow automation

Benefits for Pharma Companies

Whether you’re a small- or large-scale pharmaceutical company, Salesforce Health Cloud can provide numerous benefits to streamline operations and deliver better services. Consider the following advantages:

  • Streamlining compliance to reduce costs and improve operational efficiency
  • Integration with patients and healthcare professionals for personalized and speedy solutions
  • Easy analysis of critical healthcare-related information for informed decision-making

Benefits for Medical Device Companies

Medical device companies worldwide are leveraging Salesforce Health Cloud to manage client relationships, support patients, and streamline commercial processing. Here are some of the benefits:

  • Empowering sales and account teams with centralized information, automation, and real-time insights
  • Enhancing forecasting models through account-based forecasting for better collaboration among finance, sales, and marketing teams
  • Improving patient experience and outcomes through advanced optimized, tailored patient programs, omnichannel communication, and digital consent management


Final Word on Salesforce Health Cloud

In the evolving healthcare landscape, offering services that meet customer expectations while remaining affordable is crucial for staying ahead of the competition. Salesforce Health Cloud provides a comprehensive solution that caters to the unique needs of different business models within the healthcare industry. To learn more about the integration and benefits that can help your business, consider connecting with Salesforce Certified professionals. They can guide you in choosing suitable solutions that position you as a trendsetter, enabling you to offer best-in-class services to your patients.

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