A case for centralization
E-commerce provides an easy way to sell products to a large online customer base, however, shoppers expect to find the products they are looking for quickly and easily. Alternatively, customers are not always sure about the brands or actual products they want to purchase. Although most pet brands have an online store, pet owners would need to visit various sites and recall their favored brand name prior to making a purchase. Pet owners needed a one-stop shop for pet supplies.
- Integration of branded sites into the Salesforce Commerce Cloud platform, providing customers with a digital store offering a wide selection of products, brands, and other pet-related items.
- Storage of pet categories in the catalog object configured pet demographics including age, color, and other properties.
- Aligned categories and bundles to pet and owner demographics, customer search capabilities, and online store display results
- Differentiated pet buyer groups associated with specific categories and pets’ agewise discounted prices.
Could this pet shop offer provide a better customer shopping experience? What impact would this have on the physical and online presence?